Lil’ Ricky’s
Lil' Ricky's Barbershop is a modern take on the classic barbershop experience, nestled in the heart of North Perth. Known for its laid-back atmosphere, skilled barbers, and sharp attention to detail, Lil' Ricky's blends traditional grooming techniques with contemporary style.
Brand Identity
Hand-Lettered Logo Design
Signage Design
Hand-Painted Signage
12kt Engine Turned White Gold Leaf
12kt Matte White Gold Leaf
Printed Materials
Merchandise
Hand Made A-frame Sign
Okidoki transformed Lil' Ricky’s Barbershop into a distinctive landmark on its vibrant North Perth corner. With a design that boldly embraces bright red and white checker patterns, the brand effortlessly captures attention amidst its unconventional surroundings. The visual identity leans into the playful edge of its environment, subtly nodding to its location with clever branding choices.
Inspired by 60s American "pimp culture" and the client’s love of Japanese aesthetics, we created a suite of materials that stand out and spark conversation. From the hand-painted gold-leaf signage to cheeky merchandise like custom condom packets and "stripper dollar" gift cards featuring Lil' Ricky (the owner’s French bulldog), every element reflects the barbershop’s unique character. Thoughtful details, like turning a downpipe into a striped barber pole and linking a Spotify playlist with a retro-inspired poster, showcase the attention to creativity and storytelling in the design.
The result is a cohesive, bold, and highly memorable identity that turns a visit to Lil' Ricky’s into more than just a haircut—it's an experience.
Photography: Luke Sargon | Sign Painting: Okidoki & Smart Casual Signs